Beti Bachao Beti Padhao Awareness Campaign in Three States
The Government is going to organize a field-level campaign on Beti Bachao Beti Padhao (BBBP) in three states from the first week of January 2019. The camping will host 900-plus cultural programmes across various districts of Maharashtra, 100 programmes in Goa and 30 Programmes in UT of Dadra & Nagar Haveli. The awareness and sensitization drive is being organized by the Pune office of Regional Outreach Bureau (ROB), Ministry of Information & Broadcasting, Government of India, in coordination with Women and Child Development Departments of respective states.
The Beti Bachao Beti Padhao (BBBP) campaign was launched on 21 December by Ms. Gauri Gadgil, a Divyang child, and an international swimmer, by placing her fingers on the traditional instrument “Dholak”, symbolizing the creation of reverberance about the scheme across the three states.
On 20th December an orientation-cum-workshop on the flagship scheme as a prelude to the campaign was conducted for Private Registered Cultural Troupes (PRTs) in Pune. Inaugurating the workshop, Smt. Prabhavati Aakashi former ADG, Ministry of I&B, said that the cultural troupes of ROB have been doing a wonderful job in creating awareness and sensitizing people on the importance of this initiative.
Speaking on the occasion, Director (Additional Charge), ROB Pune, Shri Santosh Ajmera said that the troupes are an important bridge between the Government and the last mile at the grass root level, as they spread information about various initiatives. The cultural troupes help create awareness about various schemes among the people through locally prevalent communication means such as drama, skits, songs and plays.
After the inauguration, a briefing session on various aspects of the scheme was conducted by Assistant Commissioner, ICDS, Mumbai, Smt. Sandhya Nagarkar.
Dr. J.V. Panpatil Manager, ROB Pune addressed the artistes on message delivery, target audiences and communication strategy, and explained the intermixing and amalgamation of music and prose in message delivery.
News & Image Source: Press Relese Detail